Group Work : Essay

            The basic definition of creative is the ability to generate innovative ideas and manifest them from thought into reality. Whereas the simplest definition to define multimedia is by having multi source of media or the integration of multiple form of media. This includes text, graphics, audio, video, etc. The process of creation was historically reserved for deities creating "from nothing" in Creationism and other creation myths. Over time, the term creativity came to include human innovation, especially in art and science thus creating “creative class” where a class that involve creativity in their field of work. Creativity is basically is the product of our mind thinking that create or manipulate an idea to become more creative or should I said more “good-looking or nicer”. Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Thus, we can conclude that definition of Creative Multimedia is to generate innovative ideas and manifest them from thought into is media and content that uses a combination of different content forms. Well that is a direct definition from above. As we can see, by having creativity in our media furthermore multimedia, we can get a lot of interesting thing in our product. It will be a dull product without creativity in it.
           
            As we can see, people got more creative day by day. By judging from an item, we can know that the item evolve prettier than before. That’s mean the item are having a creative evolution. People tend to create more complicated, modern, funky, cooler product as we move forward. Circle is the new square, curve is the new straight, colourful is the new plain. Even technology had been injected by creativity in it. As for today we will talk about mobile phone.
           
            Even the process of creating mobile phone is a creative product. When the 1st batch of mobile phone came out, the design is acceptable because we know it is the 1st try to create it. But then, consumer wants more creative product rather than simple boring design. By that, designers create a more complicated design. First they create a phone with an antenna then they re-designed it so that the antenna fit inside so the design will look more simple and more cooler. So when creative meet technology, they are a lot potential in it. A simple and boring design turn to a good looking phone that attract consumer to buy it. A square looking phone turned to a more curve phone, a black and white display turn to colourful images. Just look how phone have evolve. From a Motorola square phone to Apple’s iphone a beautiful innovation in mobile making era.
          
             The function of a mobile phone is also evolving. A camera is attached to the phone for the latest installment of phone. Now user can capture a lot of images just by using their phone’s camera. This led to a wide range of creativity. People can express their creativity wherever and whenever their feel inspired to. Even phone’s camera now reached a greater length when they have even 12 megapixel camera installed. This can produce a lot of good looking images just by using phone. By having a front camera, user can have a video call conversation with their friends and family. This is a new innovation and creative thinking to wider the usage of mobile phone. Phone now have also mp3 player in it so we can hear song in it. This is also a great innovation to attract more buyer. So when we bought a phone, we get a lot of benefits from it.
           
             The application in a phone have also a lot of creativity. From a basic java games, now we get a more cool touch game, sensor game, sound game in iphone. It makes more programmer to creatively program a software for the phone. thus creativity will not be stop because there is always a new opening to slot in creative thinking in it. A global positioning system GPS is added in so it can help user finding way through city. We can see that creative idea always been a helpful partner to technology. User can easily connect with their friend online to Facebook, twitter, or even blogging because of the innovation of phone that can connect to web easily. So creativity will never have a limit because it can be open to a new medium. Creativity will not only just be used in painting it is now also have a new medium to explore by using technology. A lot more exciting things and ideas can be created by using technology.

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